In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality and brand name. We look at brands like Costco and Bed Bath &amp; Beyond to examine the strategies of building brand equity through private labeling.

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<a href="https://www.youtube.com/watch?v=yO-yt78_aIU">Here's The Real Truth About Costco's Kirkland Brand</a>

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<a href="https://www.businessinsider.com/why-people-love-costco-and-kirkland-private-label-2019-9">'Costco relaxes my soul': 6 die-hard Costco fanatics explain why they love the warehouse store so much</a>&nbsp;

<a href="https://www.reuters.com/business/retail-consumer/private-label-ousting-big-brands-cost-living-crisis-grows-2022-08-24/">Private label ousting big brands as cost of living crisis grows | Reuters</a>

<a href="https://www.racked.com/2015/2/26/8110031/bed-bath-beyond-home-goods-market">Calculated Chaos: Examining the Brilliant Strategy Behind Bed Bath &amp; Beyond - Racked</a>

<a href="https://www.youtube.com/watch?t=256&amp;v=KZUcQ-rF9qo&amp;feature=youtu.be">Bed Bath &amp; Beyond Is in Crisis Mode. What Went Wrong? | WSJ</a>

<a href="https://businessofhome.com/articles/bed-bath-and-beyond-private-label-program">Is private label the problem—or the solution—for Bed Bath &amp; Beyond?</a>

<a href="https://www.marketwatch.com/story/bed-bath-beyond-cfo-who-leapt-to-his-death-from-new-york-skyscraper-faced-pump-and-dump-allegation-just-days-earlier-11662484021">Bed Bath &amp; Beyond CFO who leapt to his death from New York skyscraper faced ‘pump and dump’ allegation just days earlier - MarketWatch</a>

Costco vs. Bed Bath & Beyond: What’s in a Brand Name?