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Do most entrepreneurs set out to build multi-million dollar brands? Not the founder of Liquid Death. He tasked himself to come up with the dumbest idea possible - and it was just dumb enough to work.&nbsp;

Packaged water and seltzer brands are primed for market domination as consumers demand healthier options. Quench your thirst for marketing inspiration, and join us to dig into how the hell water became the hottest beverage in town.

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<a href="https://www.youtube.com/watch?v=7I2-14y6-jM">Waterboy - Water Sucks scene | YouTube</a>

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<a href="https://vinepair.com/articles/difference-club-soda-vs-seltzer-sparkling-tonic/">What’s the Difference Between Club Soda, Seltzer, and Sparkling Water? (And Tonic, Too) | VinePair</a>

<a href="https://www.youtube.com/watch?v=Y2BkQVTfv10">La Croix's Succession of Coca-Cola &amp; Pepsi | YouTube</a>

<a href="https://www.consumerreports.org/health/soda/best-sparkling-water-a1865257596/">Best Sparkling Water - Consumer Reports</a>

<a href="https://www.youtube.com/watch?v=iXjhNZlqexs">How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect | YouTube</a>

<a href="https://www.tiktok.com/@brandbosshq/video/7260537963602316587?_r=1&amp;_t=8etdJ6ErtZW">Liquid Death wins again. | TikTok</a>

<a href="https://liquiddeath.com/">Liquid Death</a>

<a href="https://www.youtube.com/watch?v=VoU1PDrhPOw">Liquid Death - Joe Manganiello Sells His Soul | YouTube</a>

<a href="https://www.youtube.com/watch?v=TTaepL9B0AY">La Croix | YouTube</a>

<a href="https://polarseltzer.com/">Polar Seltzer</a>

<a href="https://www.chefspencil.com/most-expensive-bottles-of-water/">10 Most Expensive Bottles of Water in the World - Chef's Pencil</a><a href="https://www.youtube.com/@liquiddeath2793"></a><a href="https://www.youtube.com/@CNBCMakeIt"></a>

Liquid Death vs. LaCroix: How Marketing Made Water Cool