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Don’t let your brand fizzle out. Your audience expects branding that packs a punch and who better to learn from than hot sauce brands themselves? Turn up the heat and tune into this spicy episode to uncover the lessons we can learn from the rise of the hot sauce market.

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<a href="https://www.youtube.com/watch?v=bgJ-hyzl6jg&amp;t=83s">Burning Down the House (2005 Remaster) | YouTube</a>

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<a href="https://www.youtube.com/watch?v=VaqdQhuvPi8&amp;t=22s">That's a Spicy Meatball! | YouTube</a>

<a href="https://www.youtube.com/shorts/28J5L_Wz-t4">Meet TRUFF! How we became a truffle infused condiments brand. | YouTube Shorts</a>

<a href="https://www.youtube.com/shorts/WfUWCGGfQfI">Uncovering the Insane Truth Behind Truffs Expensive Truffle Hot Sauce | YouTube Shorts</a>

<a href="https://www.youtube.com/shorts/8f4_PwQYjM4">The invention of Tabasco | YouTube Shorts</a>

<a href="https://www.npr.org/sections/thesalt/2012/02/23/147294191/why-astronauts-crave-tabasco-sauce">Why Astronauts Crave Tabasco Sauce : The Salt : NPR</a>

<a href="https://www.youtube.com/playlist?list=PL2xobEOKqYdkyXyEkT0ftbVmVGM7KsU0C">WHAT THE TRUFF?! Season One | YouTube</a>

<a href="https://www.youtube.com/watch?v=76WDmSkKZpw&amp;list=PL2xobEOKqYdkyXyEkT0ftbVmVGM7KsU0C&amp;index=10">Can deadmau5 Cook? | WHAT THE TRUFF?! | Episode #1 | YouTube</a>

<a href="https://www.marketingbrew.com/stories/2023/02/06/why-tabasco-continues-to-go-all-in-on-influencer-marketing">Why Tabasco continues to go all in on influencer marketing</a>

<a href="https://www.youtube.com/watch?v=kjk0CPuhJ3c&amp;t=14s">Real People Try TRUFF Hot Sauce for the First Time | YouTube</a>

<a href="https://www.youtube.com/watch?v=dm3HlY4yzbg&amp;t=3s">You Can’t Get Enough TRUFF | YouTube</a>

Tabasco vs. Truff: Branding that Burns So Good